Platcado was an e-commerce store that catered to the vegan community, specifically focusing on vegan apparel. The store utilized Instagram as its primary marketing platform, using memes and vegan-related content to target its audience.
The project was a success, with the launch of two complementing e-commerce stores in the vegan/health and wellness sector, and several Instagram accounts with a combined reach of over 2 million followers.
Scope
- Advertisement
- Marketing
- Growth hacking
- Strategy
- Content Creation
Project Outcome
Easy Transition
Overall, Platcado was a successful e-commerce store that utilized a targeted marketing strategy to reach the vegan community on Instagram. Its ability to generate a significant passive income and be acquired by a larger company is a testament to the project’s success.
Amazing Results
Platcado, in particular, was able to generate a passive income of $5,000 per month through automated scheduled content and engagement on Instagram. The success of the project caught the attention of VIN, which acquired Platcado in February 2020.